Case Study Copywriting Tips

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Case Study Copywriting Tips
There are few ways of creating buyer confidence as quickly and effectively as a well researched and persuasively prepared case study. They have the power to build confidence, reliability and trust by explaining how a business solved a real challenge.
A common blunder (in my opinion) is to write case studies in the self congratulatory, back slapping manner of a press release. This is counterproductive because it hampers its ability to bypass scepticism and deliver a factually based message.
Instead, case studies should target on offering a clear, concise rationalization on a difficulty faced, how it was solved and the benefits gained.