Page load times can affect the total customer experience, along with SEO as page rate determines your position when users search in a web browser. According to the Aberdeen Group, a 1-second hold-up in page-load time relates to 11 % less page views, a 16 % decrease in consumer satisfaction, and 7 % loss in conversions.
http://legitbusinesssolutions.com/a-mere-second-delay-in-page-load-can-cause-7-loss-in-customer-conversions/
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